Direct Marketing

Proprietary Network Multiple delivery methods Performance Pricing Dynaflow technology Results Driven

IDT Telecom Case Study In the winter of 2004, IDT telecom needed to grow its customer base quickly, but they also needed quality customers, who would pay their bills and not jump to a competitor at the first opportunity. Traffix created a complete online and offline marketing program, developing creative and offer promotions with incentives to the customer to remain with IDTís service. Traffix syndicated the offer to over 50 partners in email, banners, and throughout the Traffix Media network To ensure the credit worthiness of customers, Traffix completed real time online Equifax Credit checks on applicants Generated over 10,000 new accounts for IDT every month at a fixed cost per acquisition

Traffix Provides marketers with the ability to generate leads and drive sales through a variety of delivery methods and performance based pricing models. An industry leader in performance based marketing online and offline for over 10 years, Traffix has delivered successful campaigns to over 1000 advertisers. Traffix works very closely with each advertiser to deliver measurable, and scalable programs. Each campaign is optimized by Traffix utilizing Dynaflow it’s proprietary ad serving technology to ensure each program is targeted to the right users at the right time to ensure each campaigns success.

Web Marketing Traffix can deliver the consumer most likely to respond to an ad targeting across 12 content channels with demographic and psychographic targetry.

Co-registration Co-registration helps marketers build lists of qualified consumers e-mail addresses, postal information, home phone and cell phone numbers, date of birth and more on a cost-per-lead basis. The ability to ask custom questions during the co-registration process and to deliver data real-time with 1.8 million registrations per month makes Traffix one of the industry's leaders in co-registration leads. E-Mail Marketing Utilize e-mail marketing in a variety of impactful ways to generate leads and drive sales, all based on 100% CAN-SPAM compliant methods, including: - Traffix House List Our proprietary list contains over 100 million consumer e-mail records. - Network Publishers Generate a high volume of leads directly on a marketer's site or a page hosted by Traffix, generated from e-mail delivered by Traffix CAN-SPAM compliant partners.